'Good Morning Britain': Piers Morgan Is 'Back By Unpopular Demand' In New Advert For Presenter's Return

Piers Morgan Is Back 'By Unpopular Demand' In New 'GMB' Trailer
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Susanna Reid, Kate Garraway and the ‘Good Morning Britain’ team are braced for a storm, as Piers Morgan returns to the daytime show.

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A new advert shows the latest recruit to the presenting team wreaking havoc as he arrives at the show’s ITV home.

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Piers Morgan, back by unpopular demand

The divisive presenter causes plants to die, a lift to explode and a gale to sweep through the studio, leaving Susanna, Kate, Ben Shephard and Sean Fletcher cowering in fear, before it’s announced that he is back “by unpopular demand”.

Piers revealed he would be joining the show on a permanent basis last month, having guest hosted for a week back in April.

He will present the ITV breakfast show three days a week, alongside Susanna, who he famously had a frenemy-style relationship during his first hosting stint.

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There's some strange goings-on in the 'GMB' studio

“I am very excited at the prospect of waking up at 3am every morning, and even more excited by the thought of how annoying Susanna is going to find me after a few months,” he said last month.

“‘Good Morning Britain’ is a great show with a terrific team on and off screen. I’m looking forward to it enormously.”

‘Good Morning Britain’ airs weekdays at 6am on ITV.

11 Moments Susanna Reid Won At Life
3. This ensemble at the TV Baftas last year(01 of04)
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What a woman. (credit:Karwai Tang via Getty Images)
5. Running the London marathon(02 of04)
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Look at her go!Susanna ran the race in 5hr 12 mins, marathon fans, but a year later said she would never do it again. (credit:Gareth Cattermole via Getty Images)
7. Putting on this energetic display at the Chelsea Flower Show(03 of04)
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There's not much to not love about this photo, if we're being honest. Susanna Reid. In a pink jumpsuit. And high heels. Leaping around a flower garden. Beautiful stuff. (credit:Fred Duval via Getty Images)
9. Stealing a hug off Tom Cruise...(04 of04)
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Well you would, wouldn't you? (credit:Rex/David Fisher)