EntertainmentChristine BleakleyITValed jones

Aled Jones Facing 'Daybreak' Axe As Bosses Fail To Reverse Flagging Ratings

'Daybreak' Host Facing The Axe?
Open Image Modal
By 

Entertainment Editor, HuffPost UK

Aled Jones is facing the axe from 'Daybreak' as ITV bosses fail to increase the show's poor ratings.

The 'Songs Of Praise' host was brought in with Lorraine Kelly last September as part of a major revamp of the show aimed at boosting average viewing figures from 500,000 to over a million.

Open Image Modal

Aled Jones and Lorriane Kelly on 'Daybreak'

However, it's been revealed that despite a number of changes following the axing of previous hosts Christine Bleakley and Adrian Chiles, the show is still struggling against BBC Breakfast, which regularly pulls in upwards of 1.5m viewers.

A source told The Sun that replacing Aled is just one of the options being considered to reverse the show's fortunes.

They said: “ITV depend on 'Daybreak' to kick off their advertising each day, so they desperately need the show to be a success.

“Despite all the big-budget changes made so far, ratings are still flagging around the one million mark.

“Lorraine and Aled work well together on the sofa and they are well-liked. But no stone is being left unturned when it comes to improving the show’s ratings.

“The new director of daytime, Helen Warner, has been tasked with getting the show out of the viewing figures rut - and she is looking at every detail.”

A spokesperson for ITV said: “We review all of our programming on an ongoing basis.”

'Daybreak' was launched as a replacement for the popular GMTV in September 2010 with Adrian and Christine at the helm.

They were axed in December 2011, and replaced with temporary hosts Kate Garraway and Dan Lobb, before Lorraine and Aled were introduced along with new sets, on-air graphics and music the following September.

Open Image Modal

Previous 'Daybreak' hosts Adrian Chiles and Christine Bleakley

Earlier this year, Lorraine told Star magazine she was confident that she and Aled could make the show a success.

"We still have a long way to go, but we're heading in the right direction," she said.

"We're getting there, but it won't change overnight. It'll be a year before we can fully turn it around."

Open Image Modal
Christine Bleakley
Chelsea v West Bromwich Albion - Premier League(01 of33)
Open Image Modal
LONDON, ENGLAND - MARCH 02: Christine Bleakley watches with Frank Lampard's father Frank Lampard Senior during the Barclays Premier League match between Chelsea and West Bromwich Albion at Stamford Bridge on March 2, 2013 in London, England. (Photo by Scott Heavey/Getty Images) (credit:Getty Images)
Comic Relief(02 of33)
Open Image Modal
Television presenter Christine Bleakley launches Sainsbury's nationwide search to find the UK's funniest face for Red Nose Day at the Sainsbury's store on Cromwell Road in London. (credit:PA)
Comic Relief(03 of33)
Open Image Modal
Television presenter Christine Bleakley and T-Spex, the Red Nose character launch Sainsbury's nationwide search to find the UK's funniest face for Red Nose Day at the Sainsbury's store on Cromwell Road in London. (credit:PA)
National Television Awards 2013 - Arrivals - London(04 of33)
Open Image Modal
Christine Bleakley arriving for the 2013 National Television Awards at the O2 Arena, London. (credit:PA)
National Television Awards 2013(05 of33)
Open Image Modal
(credit:AP)
Leute-News: Christine Bleakley(06 of33)
Open Image Modal
(credit:AP)
Wedding on hold until Lampard moves(07 of33)
Open Image Modal
File photo dated 06/12/12 of Frank Lampard and Christine Bleakley as she has said she wants to marry Frank Lampard this year, but it will depend on the location of his next club. (credit:PA)
The Military Awards London(08 of33)
Open Image Modal
(credit:AP)
BT British Olympic Ball(09 of33)
Open Image Modal
Christine Bleakley arriving at the BT British Olympic Ball at the Grosvenor House Hotel, London. PRESS ASSOCIATION Photo. Picture date: Friday November 30, 2012. Photo credit should read: Lewis Whyld/PA Wire (credit:PA)
Emeralds and Ivy Ball - London(10 of33)
Open Image Modal
Christine Bleakley arriving at the Ronan Keating's annual Emeralds and Ivy Ball, at Supernova, in central London. (credit:PA)
The Emeralds And Ivy Ball - Performances(11 of33)
Open Image Modal
LONDON, UNITED KINGDOM - DECEMBER 01: Christine Bleakley and Ronan Keating host The Emeralds and Ivy Ball on December 1, 2012 in London, England. (Photo by Jo Hale/Getty Images) (credit:Getty Images)
The Emeralds And Ivy Ball - Performances(12 of33)
Open Image Modal
LONDON, UNITED KINGDOM - DECEMBER 01: Christine Bleakley co hosts at The Emeralds and Ivy Ball on December 1, 2012 in London, England. (Photo by Jo Hale/Getty Images) (credit:Getty Images)
Daybreak(13 of33)
Open Image Modal
With his flies apparently undone Adrian Chiles leave the London Studios with Christine Bleakley after they presented the ITV morning show 'Daybreak' for the last time. Picture date: Monday December 5, 2011. See PA story SHOWBIZ Daybreak. Photo credit should read: Rebecca Naden/PA Wire (credit:PA)
The Sun Military Awards - London(14 of33)
Open Image Modal
Christine Bleakley attending The Sun Military Awards at the Imperial War Museum, in Lambeth, London. (credit:PA)
Christine Bleakley photocall - London(15 of33)
Open Image Modal
Christine Bleakley at Westfield in Stratford where she pulled the string on a giant Cadbury's party popper to launch an Olympics and Paralympic ticket giveaway. (credit:PA)
The Sun Military Awards - London(16 of33)
Open Image Modal
Frank Lampard and Christine Bleakley attending The Sun Military Awards at the Imperial War Museum, in Lambeth, London. (credit:PA)
National Television Awards 2011 - Arrivals - London(17 of33)
Open Image Modal
Christine Bleakley arriving for the 2011 National Television Awards at the O2 Arena, London. (credit:PA)
Women In Film And TV Awards 2011(18 of33)
Open Image Modal
LONDON, ENGLAND - DECEMBER 02: Christine Bleakley attends the Women In Film And TV Awards 2011 annual ceremony celebrating the accomplishments of women working in the film and television industries at the Hilton Park Lane on December 2, 2011 in London, England. (Photo by Ian Gavan/Getty Images) (credit:Getty Images)
L'Oreal National Movie Awards - Arrivals - London(19 of33)
Open Image Modal
Christine Bleakley arriving for the 2011 National Movie Awards at Wembley Arena, London (credit:PA)
Cosmopolitan Ultimate Women of the Year Awards - London(20 of33)
Open Image Modal
Christine Bleakley after winning the Ultimate TV Presenter award, at the Cosmopolitan Ultimate Women of the Year Awards at Banqueting House in London. (credit:PA)
Soccer - Barclays Premier League - Chelsea v Wolverhampton Wanderers - Stamford Bridge(21 of33)
Open Image Modal
Frank Lampard Snr and Christine Bleakley watch the game from the stands (credit:PA)
Cycle Into Work - Photocall(22 of33)
Open Image Modal
LONDON, UNITED KINGDOM - NOVEMBER 21: Christine Bleakley launches new initiative from Barclays to help London's homeless get new jobs through the power of cycling at Bikeworks East on November 21, 2011 in London, England. (Photo by Stuart Wilson/Getty Images) (credit:Getty Images)
Cycle Into Work - Photocall(23 of33)
Open Image Modal
LONDON, UNITED KINGDOM - NOVEMBER 21: Christine Bleakley launches new initiative from Barclays to help London's homeless get new jobs through the power of cycling at Bikeworks East on November 21, 2011 in London, England. (Photo by Stuart Wilson/Getty Images) (credit:Getty Images)
Pride of Britain Awards - London(24 of33)
Open Image Modal
Christine Bleakley arriving for the Pride of Britain awards at the Grosvenor House Hotel, London. (credit:PA)
L'Oreal National Movie Awards - Arrivals - London(25 of33)
Open Image Modal
Christine Bleakley (left) and Frank Lampard arriving for the 2011 National Movie Awards at Wembley Arena, London (credit:PA)
L'Oreal National Movie Awards - Show - London(26 of33)
Open Image Modal
Presenter Christine Bleakley on stage during the 2011 National Movie Awards at Wembley Arena, London (credit:PA)
L'Oreal National Movie Awards - Show - London(27 of33)
Open Image Modal
Presenter Christine Bleakley during the 2011 National Movie Awards at Wembley Arena, London (credit:PA)
L'Oreal National Movie Awards - Arrivals - London(28 of33)
Open Image Modal
Christine Bleakley arriving for the 2011 National Movie Awards at Wembley Arena, London (credit:PA)
Digital switchover(29 of33)
Open Image Modal
Christine Bleakley tells London viewers the digital TV big switch is coming with a lightshow at Alexandra Palace, birthplace of UK television. (credit:PA)
National Television Awards 2011 - Arrivals - London(30 of33)
Open Image Modal
Christine Bleakley and Frank Lampard arriving for the 2011 National Television Awards at the O2 Arena, London. (credit:PA)
National Television Awards 2011 - Arrivals - London(31 of33)
Open Image Modal
Christine Bleakley and Frank Lampard arriving for the 2011 National Television Awards at the O2 Arena, London. (credit:PA)
The Sun Military Awards - London(32 of33)
Open Image Modal
Frank Lampard and Christine Bleakley arrive at A Night of Heroes: The Sun Military Awards, at the Imperial War Museum, in Kennington, south London. (credit:PA)
Piers Morgan Tonight Launch Party - London(33 of33)
Open Image Modal
Adrian Chiles and Christine Bleakley arrive at the launch of CNN's 'Piers Morgan Tonight', at the Mandarin Oriental hotel, in Knightsbridge, central London. (credit:PA)

LIKE US ON FACEBOOK | FOLLOW US ON TWITTER

Suggest a correction
|
Submit a tip