Luisa Zissman certainly knows how to grab the headlines, and last night it was no different as she held a Mad Hatter's Tea Party to celebrate the launch of her Bakers Toolkit business.
The former 'Apprentice' star arrived at the bash at London's Retro Feasts on horseback dressed as the Queen Of Hearts, accompanied by a hunky, topless male.
Luisa Zissman arrives at her Bakers Toolkit event
But her antics didn't end there, she writhed about on a model gorilla (huh?) and posed seductively as she dunked strawberries in a fountain.
Luisa kept things typically understated at the event *ahem*
She also brought along her three-year-old daughter Dixie, who was dressed up as Alice in Wonderland to fit in with the theme of the event.
Luisa with her daughter Dixie and impressionist Francine Lewis
Luisa originally pitched Bakers Toolkit as a business to Lord Sugar on 'The Apprentice' in the hope of winning a £250,000 investment.
But despite losing out to Leah Totton in the final of the BBC One show, Luisa has managed to kick-start the business herself.
Luisa Zissman's Bakers Toolkit launch
Luisa Zissman's Bakers Toolkit launch(01 of45)
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Luisa Zissman's Bakers Toolkit launch(02 of45)
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Luisa Zissman's Bakers Toolkit launch(04 of45)
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Luisa Zissman's Bakers Toolkit launch(05 of45)
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Luisa Zissman's Bakers Toolkit launch(06 of45)
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Luisa Zissman's Bakers Toolkit launch(07 of45)
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Luisa Zissman's Bakers Toolkit launch(08 of45)
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She was joined by some of her fellow ex-contestants at the launch, along with the likes of 'Britain's Got Talent' impressionist Francine Lewis, former 'Junior Apprentice' candidate Harry Maxwell, ex-'Strictly Come Dancing' judge Arlene Phillips, and, errr, Lizzie Cundy.
Luckily, the former WAG managed to cover up for the event, after experiencing a double wardrobe malfunction at a celeb bash earlier this week.
Luisa Zissman: Her 100 Sexiest Pictures
Luisa Zissman: Her 100 Sexiest Pictures(01 of100)
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Luisa Zissman: Her 100 Sexiest Pictures(13 of100)
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Luisa Zissman: Her 100 Sexiest Pictures(20 of100)
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Luisa Zissman: Her 100 Sexiest Pictures(21 of100)
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Luisa Zissman: Her 100 Sexiest Pictures(30 of100)
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Luisa Zissman: Her 100 Sexiest Pictures(45 of100)
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You're Next screening - London(48 of100)
Luisa Zissman arriving for a screening of You're Next at the Soho Hotel in central London. (credit:PA)
You're Next screening - London(49 of100)
Luisa Zissman arriving for a screening of You're Next at the Soho Hotel in central London. (credit:PA)
British Young Business Awards 2013(50 of100)
Co-host Luisa Zissman from The Apprentice during the British Young Business Awards, at the Mayfair Hotel in central London. (credit:PA)
British Young Business Awards 2013(51 of100)
Co-host Luisa Zissman from The Apprentice during the British Young Business Awards, at the Mayfair Hotel in central London. (credit:PA)
CelebBoutique Launch Party - London(52 of100)
Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
CelebBoutique Launch Party - London(53 of100)
Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
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Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
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Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
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Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
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Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
Luisa Zissman: Her 100 Sexiest Pictures(58 of100)
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Luisa Zissman: Her 100 Sexiest Pictures(90 of100)
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Luisa Zissman: Her 100 Sexiest Pictures(99 of100)
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Luisa Zissman: Her 100 Sexiest Pictures(100 of100)
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