Brit Awards 2019: Jack Whitehall's Little Mix 'Scatter Cushion' Jokes Sparks Ofcom Complaints

"Are you remotely aware of the work these girls are doing to challenge this objectivity?"
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While Jack Whitehall’s stint hosting the Brit Awards last night went down a storm with many viewers, some took issue with one of his jokes.

After Little Mix’s performance, Jack left some fans unimpressed when he commented that the band’s “raunchy” appearance had left “dads up and down the country awkwardly fumbling for a scatter cushion”.

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Jack Whitehall
Victoria Jones - PA Images via Getty Images

And on Thursday morning, broadcasting watchdog Ofcom confirmed they’ve already received 25 complaints about the gag, which they will be assessing before deciding whether to launch an investigation, as is standard procedure.

Jack’s joke about the girl group was also picked up on by Twitter users, who said they felt he’d crossed a line and degraded the band with his comments:

A similar joke was made during the Brits by then-host James Corden back in 2011, when he introduced Rihanna’s medley performance, commenting: “Guys if you’re watching this with the wife, it’s time to grab that scatter cushion.”

Ofcom also revealed that they’d received a further 13 complaints from viewers about other incidents during the Brits, which they’ll also be assessing.

Inappropriate jokes aside, it was a big night for Little Mix, who picked up the award for Best British Video, their first time winning in that category.

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Little Mix on stage at the Brits
Karwai Tang via Getty Images

Their performance of hit single Woman Like Me, which featured a guest rap from rising British star Ms Banks, was also hailed as one of the best of the night.

On their way into the event, they also made headlines when each of them posed separately from the group with their boyfriends, apart from Jesy Nelson, who brought along a pal as her guest.

CORRECTION: This article initially stated that Ofcom had received 38 complaints about Jack Whitehall’s joke. In fact, 38 complaints were received about the ceremony in general, 25 of which related to the joke in question.

Brit Awards 2019: All The Red Carpet Pics
Anne-Marie(01 of56)
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Nominated for British Female, British Album, British Single and British Video (credit:David Fisher/REX/Shutterstock)
Little Mix(02 of56)
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Nominated for British Group and British Video (credit:David Fisher/REX/Shutterstock)
Jack Whitehall(03 of56)
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The host of this year's Brit Awards (credit:David Fisher/REX/Shutterstock)
Dua Lipa(04 of56)
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Nominated for British Video and British Single (twice in each category) (credit:David Fisher/Rex/Shutterstock)
Sam Smith(05 of56)
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Nominated for British Male (credit:David Fisher/REX/Shutterstock)
Jorja Smith(06 of56)
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Nominated for British Female, British Breakthrough and British Album (credit:JM Enternational/REX/Shutterstock)
Lily Allen(07 of56)
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Nominated for British Female (credit:David M. Benett via Getty Images)
Jess Glynne(08 of56)
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Nominated for British Female, British Video and twice for British Single (credit:David Fisher/REX/Shutterstock)
Jess Glynne(09 of56)
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(credit:David Fisher/Rex/Shutterstock)
Shawn Mendes(10 of56)
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Nominated for International Male (credit:David Fisher/REX/Shutterstock)
Olly Alexander of Years And Years(11 of56)
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Nominated for British Group (credit:David Fisher/REX/Shutterstock)
P!nk(12 of56)
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Recipient of Outstanding Contribution (credit:David Fisher/REX/Shutterstock)
The 1975(13 of56)
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Nominated for British Album and British Group (credit:David Fisher/REX/Shutterstock)
Florence + The Machine(14 of56)
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Nominated for British Female and British Album (credit:David Fisher/Rex/Shutterstock)
Calvin Harris(15 of56)
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Nominated for British Single and British Video (credit:David Fisher/REX/Shutterstock)
George Ezra(16 of56)
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Nominated for British Male, British Single and British Album (credit:David Fisher/REX/Shutterstock)
Hugh Jackman(17 of56)
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Opening the show with a performance from The Greatest Showman (credit:Reuters)
Grace Chatto of Clean Bandit(18 of56)
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Nominated for British Single and British Video (credit:David Fisher/REX/Shutterstock)
Brockhampton(19 of56)
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(credit:Ian West - PA Images via Getty Images)
Liam Payne(20 of56)
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Nominated for British Video (credit:David Fisher/REX/Shutterstock)
Christine And The Queens(21 of56)
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Nominated for International Female (credit:David Fisher/REX/Shutterstock)
Sam Fender(22 of56)
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Recipient of this year's Critics' Choice (credit:David Fisher/Rex/Shutterstock)
Caroline Flack(23 of56)
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(credit:David Fisher/REX/Shutterstock)
Clara Amfo(24 of56)
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(credit:David Fisher/REX/Shutterstock)
Paloma Faith(25 of56)
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(credit:Mike Marsland via Getty Images)
Rag'n'Bone Man(26 of56)
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Performing with Calvin Harris (credit:David Fisher/REX/Shutterstock)
Mabel(27 of56)
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Nominated for British Breakthrough (credit: David Fisher/REX/Shutterstock)
Maya Jama(28 of56)
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(credit:David M. Benett via Getty Images)
Gemma Atkinson and Gorka Marquez(29 of56)
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(credit:David Fisher/REX/Shutterstock)
Gemma Atkinson(30 of56)
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(credit:David Fisher/REX/Shutterstock)
Emma Bunton and Jade Jones(31 of56)
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(credit:David Fisher/REX/Shutterstock)
Jonas Blue(32 of56)
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Nominated for British Video (credit:David Fisher/Rex/Shutterstock)
Claire Richards(33 of56)
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(credit:Mike Marsland via Getty Images)
H.E.R.(34 of56)
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Performing with Jess Glynne (credit:David Fisher/REX/Shutterstock)
Rudimental(35 of56)
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Nominated for British Single and British Video (credit:David M. Benett via Getty Images)
Lewis Capaldi(36 of56)
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Runner-up for Critics' Choice (credit:David Fisher/REX/Shutterstock)
Tom Walker(37 of56)
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Nominated for British Single and British Breakthrough (credit:Jeff Spicer via Getty Images)
Ms Banks(38 of56)
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Performing with Little Mix (credit:David Fisher/REX/Shutterstock)
Luke Evans(39 of56)
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(credit:David Fisher/Rex/Shutterstock)
Abbey Clancy(40 of56)
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(credit:David Fisher/REX/Shutterstock)
Vick Hope(41 of56)
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(credit:Ian West - PA Images via Getty Images)
Ncuti Gatwa(42 of56)
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(credit:TOLGA AKMEN via Getty Images)
James Bay(43 of56)
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(credit:Ian West - PA Images via Getty Images)
Montana Brown(44 of56)
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(credit:Jeff Spicer via Getty Images)
Bros(45 of56)
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(credit:David Fisher/REX/Shutterstock)
Sigala(46 of56)
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Nominated for British Single (credit:Ian West - PA Images via Getty Images)
Lewis Capaldi(47 of56)
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(credit:David M. Benett via Getty Images)
First Aid Kit(48 of56)
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Nominated for International Group (credit:David Fisher/REX/Shutterstock)
Matthew Morrison and Renee Puente(49 of56)
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(credit:David M. Benett via Getty Images)
Marvin Humes(50 of56)
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(credit:Jeff Spicer via Getty Images)
Kelly Brook(51 of56)
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(credit:David Fisher/REX/Shutterstock)
Todrick Hall(52 of56)
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(credit:Matt Baron/Rex/Shutterstock)
British artist Daniel Lismore(53 of56)
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(credit:David Fisher/Rex/Shutterstock)
(54 of56)
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Grace Carter (credit:Matt Baron/REX/Shutterstock)
Steve Aoki(55 of56)
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(credit:Jeff Spicer via Getty Images)
Laura Jackson(56 of56)
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(credit:Mike Marsland via Getty Images)