You could be forgiven for thinking 'The Apprentice' runner-up Luisa Zissman lives in nothing more than bikinis these days, but it seems she's finally got back to business.
Ditching her party gear for a more subtle look, the 25-year-old donned her apron to promote her baking business's.
Luisa Zissman poses with sweet treats
Dressed down in trainers, jeans and a t-shirt, Luisa posed for snaps at the Cake and Bake Show in London on Sunday, at a stand for her online store TheBakerShop.co.uk.
Luisa dons an apron
Luisa's other bakery businesses include Dixie's Cupcakery in St Albans and her newest venture Bakers' Toolkit, which Lord Sugar refused to back.
However, other investors have reportedly taken an interest and this weekend she had her mum on hand to support her at the roadshow.
Luisa and her mum
Luisa recently posed for lads' mag Zoo in a gold bikini and has hit back at internet trolls who branded her 'fat' by sharing a snap of her toned figure and skinny waist on Instagram.
Posing in a unzipped tracksuit, which revealed her lacy, pink bra, the former 'Apprentice' star showed off the results of a non-invasive liposuction procedure she recently had.
Luisa Zissman
She decided to take the step following taunts about her weight after bikini pictures were published following her recent holiday to Marbella.
Luisa Zissman: Her 100 Sexiest Pictures
Luisa Zissman: Her 100 Sexiest Pictures(01 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(02 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(03 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(04 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(05 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(06 of100)
(credit:Channel 5)
Luisa Zissman: Her 100 Sexiest Pictures(07 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(08 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(09 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(10 of100)
(credit:Channel 5)
Luisa Zissman: Her 100 Sexiest Pictures(11 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(12 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(13 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(14 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(15 of100)
(credit:Channel 5)
Luisa Zissman: Her 100 Sexiest Pictures(16 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(17 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(18 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(19 of100)
(credit:Channel 5)
Luisa Zissman: Her 100 Sexiest Pictures(20 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(21 of100)
(credit:Channel 5)
Luisa Zissman: Her 100 Sexiest Pictures(22 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(23 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(24 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(25 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(26 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(27 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(28 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(29 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(30 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(31 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(32 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(33 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(34 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(35 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(36 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(37 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(38 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(39 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(40 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(41 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(42 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(43 of100)
(credit:Fame Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(44 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(45 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(46 of100)
(credit:Flynet)
Luisa Zissman: Her 100 Sexiest Pictures(47 of100)
(credit:Flynet)
You're Next screening - London(48 of100)
Luisa Zissman arriving for a screening of You're Next at the Soho Hotel in central London. (credit:PA)
You're Next screening - London(49 of100)
Luisa Zissman arriving for a screening of You're Next at the Soho Hotel in central London. (credit:PA)
British Young Business Awards 2013(50 of100)
Co-host Luisa Zissman from The Apprentice during the British Young Business Awards, at the Mayfair Hotel in central London. (credit:PA)
British Young Business Awards 2013(51 of100)
Co-host Luisa Zissman from The Apprentice during the British Young Business Awards, at the Mayfair Hotel in central London. (credit:PA)
CelebBoutique Launch Party - London(52 of100)
Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
CelebBoutique Launch Party - London(53 of100)
Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
CelebBoutique Launch Party - London(54 of100)
Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
CelebBoutique Launch Party - London(55 of100)
Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
CelebBoutique Launch Party - London(56 of100)
Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
CelebBoutique Launch Party - London(57 of100)
Luisa Zissman attending the CelebBoutique Launch Party at Westfield Stratford City in East London. (credit:PA)
Luisa Zissman: Her 100 Sexiest Pictures(58 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(59 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(60 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(61 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(62 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(63 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(64 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(65 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(66 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(67 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(68 of100)
(credit:WENN)
Luisa Zissman: Her 100 Sexiest Pictures(69 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(70 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(71 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(72 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(73 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(74 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(75 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(76 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(77 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(78 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(79 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(80 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(81 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(82 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(83 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(84 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(85 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(86 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(87 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(88 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(89 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(90 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(91 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(92 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(93 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(94 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(95 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(96 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(97 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(98 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(99 of100)
(credit:Splash)
Luisa Zissman: Her 100 Sexiest Pictures(100 of100)
(credit:Splash)