Lord Alan Sugar Says 'Apprentice' Stars Katie Hopkins And Luisa Zissman 'Would Go To The Opening Of An Envelope'

'They'd Go To the Opening Of An Envelope'
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Both Katie and Luisa used the BBC show to launch their careers, but Lord Sugar is less than impressed with their antics since finding fame via the programme.

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Lord Sugar

Ahead of the tenth series, the businessman told the Radio Times that some former candidates were more interested in being celebrities than succeeding in the business world.

“They’d go to the opening of an envelope if they got an invitation," he said.

"They have their Andy Warhol moment, thinking it’s going to make them famous, but very few have actually succeeded.

"Before long they’re of no interest to anybody.”

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Katie Hopkins and Luisa Zissman

Katie Hopkins appeared on the third series of the BBC show and, according to her Twitter profile, is 'the only candidate to say 'no' to Sir Alan." She has since gone on to become well known for her outspoken and (usually) unpopular points of view, which she shares on TV and in her weekly newspaper column.

Luisa Zissman, who was the runner-up on the last series of the show, has become a lads' mag favourite thanks to her love of stripping off and, more recently, was a housemate on 'Celebrity Big Brother'.

Meet this year's 'Apprentice' candidates below..

Meet The 2014 'Apprentice' Candidates
Bianca Miller(01 of20)
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In her own words: "I regret not becoming a scientist so I could clone myself and be more successful in half the time." (credit:BBC/Boundless/Jim Marks Photography)
Mark Wright (No... Not That One)(02 of20)
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In his own words: "I’m very, very aggressive. I will not leave the room without getting a sale." (credit:BBC/Boundless/Jim Marks Photography)
Nurun Ahmed(03 of20)
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In her own words: "I’m the type of person that doesn’t take five hours to do one job, I do 20 jobs in five hours." (credit:BBC/Boundless/Jim Marks Photography)
Scott McCulloch(04 of20)
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In his own words: "From the minute I wake up to the minute I go to sleep, making money and conducting business is on my mind." (credit:BBC/Boundless/Jim Marks Photography)
Jemma Bird(05 of20)
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In her own words: “I’m always the girl that nearly wins, I’m hoping this time it will be different.” (credit:BBC/Boundless/Jim Marks Photography)
Robert Goodwin(06 of20)
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In his own words: "I’m fearless, and if I don’t shut up about something, you should just trust it’s a well thought out decision." (credit:BBC/Boundless/Jim Marks Photography)
James Hill(07 of20)
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In his own words: "Me and Lord Sugar could build an empire together. I think I am him when he was my age." (credit:BBC/Boundless/Jim Marks Photography)
Lauren Riley(08 of20)
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In her own words: “I’m absolutely not a shrinking violet. I’m very known for speaking my own mind.” (credit:BBC/Boundless/Jim Marks Photography)
Steven Ugoalah(09 of20)
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In his own words: "I can deliver in minus 50; I can deliver in plus 10. If we went to Mars right now, I’d find a way to be excellent." (credit:BBC/Boundless/Jim Marks Photography)
Ella Jade Bitton(10 of20)
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In her own words: “The future belongs to those who believe in the beauty of their dreams.” (credit:BBC/Boundless/Jim Marks Photography)
Felipe Alviar-Baquero(11 of20)
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In his own words: “I studied law because I wanted to change the world. But my real passion is business.” (credit:BBC/Boundless/Jim Marks Photography)
Sarah Dales(12 of20)
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In her own words: "I am the pioneer and the ground breaker, and I possess all the talents to succeed." (credit:BBC/Boundless/Jim Marks Photography)
Daniel Lassman(13 of20)
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In his own words: "I will out-sell them, I will out-class them and I will perform the best just by being me." (credit:BBC/Boundless/Jim Marks Photography)
Pamela Uddin(14 of20)
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In her own words: “I am street and people savvy as well as being business savvy.” (credit:BBC/Boundless/Jim Marks Photography)
Sanjay Sood-Smith(15 of20)
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In his own words: “If I had to choose between friendship and profit I’d choose profit. I’m not in this process to make friends with people, I’m here to win.” (credit:BBC/Boundless/Jim Marks Photography)
Roisin Hogan(16 of20)
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In her own words: “Manipulate, persuade and conquer. I would identify my opponent’s weaknesses and pick them off one by one.” (credit:BBC/Boundless/Jim Marks Photography)
Solomon Akhtar(17 of20)
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In his own words: “I am from the ‘ideas generation’; because of my age I understand technology and how to turn it into a business.” (credit:BBC/Boundless/Jim Marks Photography)
Lindsay Booth(18 of20)
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In her own words: “The other candidates will underestimate how feisty I am, and how I will fight and prove that I can get to the end.” (credit:BBC/Boundless/Jim Marks Photography)
Chiles Cartwright(19 of20)
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In his own words: “I consider myself one of the most credible candidates in this process. I don’t believe that anyone has the wealth and breadth of business acumen that I’ve gained over the years.” (credit:BBC/Boundless/Jim Marks Photography)
Katie Bulmer-Cooke(20 of20)
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In her own words: “In business I’m like a little stealth bomber that flies under the radar and smashes the competition before they’ve even realised I’m here.” (credit:BBC/Boundless/Jim Marks Photography)
'The Apprentice': Where Are They Now?
Leah Totton (Series 9, 2013)(01 of19)
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2013 winner Leah used her investment from Lord Alan Sugar to launch Dr Leah Cosmetic Skin Clinics, where she offers services including botox and laser hair removal. For just £60, you can get a 3D Rotational Diamond Microdermabrasion treatment. Bargain! (No, we have no idea what that is either) (credit:Ian West/PA Archive)
Luisa Zissman (Series 9, 2013)(02 of19)
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Luisa wasn't about to let finishing second get in the way of her business - or her public profile. After appearing on the show, Luisa landed a spot in the 'CBB' house and now presents the spin-off 'Big Brother's Bit On The Side'. Her cupcake business has grown considerably and the brand now includes cookware and a book. (credit:Danny Martindale via Getty Images)
Kurt Wilson (Series 9, 2013) (03 of19)
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Health and safety manager-turned-Health drink entrepreneur Kurt was fired in week 7. The self-confessed "alpha male who always gets his own way" now runs Fuel Centre, a nutrition centre. (credit:BBC )
Francesca MacDuff-Varley (Series 9, 2013) (04 of19)
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Francesca just missed out on a place in the 2013 top two and now owns her own dance studio in Leeds. During the competition Francesca famously claimed that her company had netted a whooping £5 million in profit, the real figure was closer to £50,00. Awkward. (credit:BBC)
Ricky Martin (Series 8, 2012)(05 of19)
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Ricky Martin, 'Total Wipeout' winner and 'The Apprentice' champion. Sadly Ricky's mambo wasn't up to scratch, but his business skills saw him named winner of the 2012 series. Ricky then launched his business 'Hyper Recruitment Solutions' alongside Alan Sugar, which is still going strong...As is his wrestling career. (credit:Stefan Rousseau/PA Archive)
Tom Pellereau (Series 7, 2011)(06 of19)
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Tom Pellereau was the first winner to be awarded a prize of £250,000 instead of a job with Lord Sugar. and what was his life-changing product? A curved nail file, which miraculously is still on sale in Boots. (credit:Ian Gavan via Getty Images)
Susan Ma (Series 7, 2011)(07 of19)
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Susan Ma (pictured right) was just 21 when she entered the competition and sadly, she's mainly remembered for being one of the most annoying contestants ever. Now, Susan co-owns Tropic Skin Care - with none other than Alan Sugar. (credit:Ian West/PA Archive)
Vincent Disneur (Series 7, 2011)(08 of19)
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Vincent's good looks weren't enough to save him from hearing the immortal words "you're fired", and he was booted out in week 5. He's now the Director of Union Street, "the UK’s leading billing provider". (credit:BBC)
Kate Walsh (Series 5, 2009)(09 of19)
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Perhaps best known for her relationship with fellow contestant Philip Taylor, Kate was runner-up in 2009. After briefly "flirting" with TV and attempting to present Channel 5's 'OKTV!', Kate went back to business and she's now an executive assistant for Pandora. (credit:Doug Peters/Doug Peters)
Lucinda Ledgerwood (Series 4, 2008)(10 of19)
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Linda and her berets made it to the semi-finals, after which she pursued a TV career, before - like many others - skulking back to the business world. (credit:BBC)
Alex Wotherspoon (Series 4, 2008)(11 of19)
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Backstabbing other candidates appears to get you far, but sadly for Alex, not far enough.After dusting himself off following his dismissal, Alex got back on track and He can now be found acting as a Financial Advisor for Santander. (credit:BBC )
Katie Hopkins (Series 3, 2007)(12 of19)
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Weirdly, after becoming "the only person to say no to Alan Sugar", Katie faded into obscurity and hasn't been seen again. (credit:Ian West/PA Archive)
Simon Ambrose (Series 3, 2007) (13 of19)
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Despite being labelled "a pillock" by Sir Alan, Simon went on to win series 3. He joined Lord Sugar's business to work on property projects but later left to pursue his own business ambitions. (credit:Ian West/PA Archive)
Michelle Dewberry (Series 2, 2006)(14 of19)
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Michelle only lasted 6 months at Lord Sugar's recycling company Xenon Green. She can now be found sporting black framed specs on Sky News and also works as a strategy consultant for Tesco Mobile. (credit:Dave M. Benett via Getty Images)
Ruth Badger (Series 2, 2006)(15 of19)
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Badger by name, badger by nature.Thanks to her ability to sell anything from apples to cars, Ruth now works as a consultant and helps to launch new businesses. (credit:Tomos Brangwyn via Getty Images)
Tim Campbell (Series 1, 2005)(16 of19)
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Tim was the first ever winner of 'The Apprentice' in 2005 and e worked for Lord Sugar for two years before moving on to his own projects. He was awarded a MBE in 2012 for his work in social enterprise and now works in property. (credit:WPA Pool via Getty Images)
Saria Khan (Series 1, 2005) (17 of19)
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Saria is one of the show's biggest success stories. Despite just missing out winning, Saria has gone on to become a Children's TV Presenter, had a baby, launched a baby products business and has written a book. Phew! (credit:Getty)
Raef Bjayou (Series 4, 2008) (18 of19)
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Smooth-talking Raef charmed his fellow opponents, the public and even Sir Alan who called him "a really nice chap". Nowadays, you can find still find Raef in front of the camera, presenting 'The Underdog Show'. (credit:BBC )
Stella Vine (Series 6, 2010)(19 of19)
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Stella won series 6 of the show, however, Lord Sugar was faced to deny rumours of a rift when she left his company to take a position at YouView. (credit:Neil Mockford via Getty Images)