Matthew Wright has become the latest celebrity to strip down and lather up in the jungle in a teeny weeny bikini.
The journalist and TV presenter shocked his 'I'm a Celebrity' campmates by donning a white bikini in an attempt to recreate a classic Myleene Klass moment.
"Do not be alarmed, you've got nothing to be alarmed about," Matthew said as he surprised 'TOWIE' star Joey Essex in his skimpy white two-piece.
"The papers always want to know who's going to do the Myleene white bikini moment and [are] maybe wondering if it's going to be Amy or Lucy, but I can let you into a little secret, Joey, that this year's white bikini moment is coming from a fella," he continued.
The bikini bottoms came undone while Matt was in the shower but 'Emmerdale' actress Lucy Pargeter was seriously impressed with the stunt.
"I think it's the best thing that's happened in camp so far," she said.