Piers Morgan Bites Back At Jack Whitehall And Little Mix After Brit Awards Jibes

"Shame on you!"

Jack Whitehall was never going to get away with making a joke about Piers Morgan in front of millions of people at the Brits and get away with it. 

Sure enough, the presenter has now bitten back at both Jack and Little Mix for the gag, which saw them laughing at his “voluptuous breasts and four chins”. 

During the show, Jack was chatting to the band when he referenced their infamous feud with Piers over a naked photoshoot they’d done. 

Open Image Modal
Little Mix laughed as Jack Whitehall made a dig at Piers Morgan at the Brits
ITV

“Piers Morgan. He didn’t like that picture where you stripped off naked,” Jack said. “Which is weird because four chins and voluptuous breasts – it must have been like looking in the mirror.”

Piers did not take the joke lying down, reigniting the row with Little Mix on Twitter. 

Open Image Modal
Piers Morgan has hit back
Rex/Shutterstock/ITV

He tweeted: “Shocked and disappointed to see Little Mix laugh as Jack Whitehall fat-shames me on national television. 

“It’s just this kind of public negative body image mockery that the same Little Mix campaigned against and of which I am now a victim. Shame on you, ladies!”

He added: “And as for chins, at least I’ve got some, you chinless little weed Jack Whitehall.”

As of yet, Little Mix and Jack are yet to respond to Piers. 

The original Little Mix image was used to promote the song Strip from their album LM5, while an accompanying video sees them surrounded by women of different ages, ethnicities and body types, including their mothers. 

Open Image Modal
Little Mix posed for this photoshoot last year
Rankin

Of the music video, Jesy told HuffPost UK: “It’s so real, like, you can’t get any realer than this video.

“Nothing’s been airbrushed, what you see is what you get, and it’s just about women owning it and feeling confident and loving every single part of their body.”

Brit Awards 2019: All The Red Carpet Pics
Anne-Marie(01 of56)
Open Image Modal
Nominated for British Female, British Album, British Single and British Video (credit:David Fisher/REX/Shutterstock)
Little Mix(02 of56)
Open Image Modal
Nominated for British Group and British Video (credit:David Fisher/REX/Shutterstock)
Jack Whitehall(03 of56)
Open Image Modal
The host of this year's Brit Awards (credit:David Fisher/REX/Shutterstock)
Dua Lipa(04 of56)
Open Image Modal
Nominated for British Video and British Single (twice in each category) (credit:David Fisher/Rex/Shutterstock)
Sam Smith(05 of56)
Open Image Modal
Nominated for British Male (credit:David Fisher/REX/Shutterstock)
Jorja Smith(06 of56)
Open Image Modal
Nominated for British Female, British Breakthrough and British Album (credit:JM Enternational/REX/Shutterstock)
Lily Allen(07 of56)
Open Image Modal
Nominated for British Female (credit:David M. Benett via Getty Images)
Jess Glynne(08 of56)
Open Image Modal
Nominated for British Female, British Video and twice for British Single (credit:David Fisher/REX/Shutterstock)
Jess Glynne(09 of56)
Open Image Modal
(credit:David Fisher/Rex/Shutterstock)
Shawn Mendes(10 of56)
Open Image Modal
Nominated for International Male (credit:David Fisher/REX/Shutterstock)
Olly Alexander of Years And Years(11 of56)
Open Image Modal
Nominated for British Group (credit:David Fisher/REX/Shutterstock)
P!nk(12 of56)
Open Image Modal
Recipient of Outstanding Contribution (credit:David Fisher/REX/Shutterstock)
The 1975(13 of56)
Open Image Modal
Nominated for British Album and British Group (credit:David Fisher/REX/Shutterstock)
Florence + The Machine(14 of56)
Open Image Modal
Nominated for British Female and British Album (credit:David Fisher/Rex/Shutterstock)
Calvin Harris(15 of56)
Open Image Modal
Nominated for British Single and British Video (credit:David Fisher/REX/Shutterstock)
George Ezra(16 of56)
Open Image Modal
Nominated for British Male, British Single and British Album (credit:David Fisher/REX/Shutterstock)
Hugh Jackman(17 of56)
Open Image Modal
Opening the show with a performance from The Greatest Showman (credit:Reuters)
Grace Chatto of Clean Bandit(18 of56)
Open Image Modal
Nominated for British Single and British Video (credit:David Fisher/REX/Shutterstock)
Brockhampton(19 of56)
Open Image Modal
(credit:Ian West - PA Images via Getty Images)
Liam Payne(20 of56)
Open Image Modal
Nominated for British Video (credit:David Fisher/REX/Shutterstock)
Christine And The Queens(21 of56)
Open Image Modal
Nominated for International Female (credit:David Fisher/REX/Shutterstock)
Sam Fender(22 of56)
Open Image Modal
Recipient of this year's Critics' Choice (credit:David Fisher/Rex/Shutterstock)
Caroline Flack(23 of56)
Open Image Modal
(credit:David Fisher/REX/Shutterstock)
Clara Amfo(24 of56)
Open Image Modal
(credit:David Fisher/REX/Shutterstock)
Paloma Faith(25 of56)
Open Image Modal
(credit:Mike Marsland via Getty Images)
Rag'n'Bone Man(26 of56)
Open Image Modal
Performing with Calvin Harris (credit:David Fisher/REX/Shutterstock)
Mabel(27 of56)
Open Image Modal
Nominated for British Breakthrough (credit: David Fisher/REX/Shutterstock)
Maya Jama(28 of56)
Open Image Modal
(credit:David M. Benett via Getty Images)
Gemma Atkinson and Gorka Marquez(29 of56)
Open Image Modal
(credit:David Fisher/REX/Shutterstock)
Gemma Atkinson(30 of56)
Open Image Modal
(credit:David Fisher/REX/Shutterstock)
Emma Bunton and Jade Jones(31 of56)
Open Image Modal
(credit:David Fisher/REX/Shutterstock)
Jonas Blue(32 of56)
Open Image Modal
Nominated for British Video (credit:David Fisher/Rex/Shutterstock)
Claire Richards(33 of56)
Open Image Modal
(credit:Mike Marsland via Getty Images)
H.E.R.(34 of56)
Open Image Modal
Performing with Jess Glynne (credit:David Fisher/REX/Shutterstock)
Rudimental(35 of56)
Open Image Modal
Nominated for British Single and British Video (credit:David M. Benett via Getty Images)
Lewis Capaldi(36 of56)
Open Image Modal
Runner-up for Critics' Choice (credit:David Fisher/REX/Shutterstock)
Tom Walker(37 of56)
Open Image Modal
Nominated for British Single and British Breakthrough (credit:Jeff Spicer via Getty Images)
Ms Banks(38 of56)
Open Image Modal
Performing with Little Mix (credit:David Fisher/REX/Shutterstock)
Luke Evans(39 of56)
Open Image Modal
(credit:David Fisher/Rex/Shutterstock)
Abbey Clancy(40 of56)
Open Image Modal
(credit:David Fisher/REX/Shutterstock)
Vick Hope(41 of56)
Open Image Modal
(credit:Ian West - PA Images via Getty Images)
Ncuti Gatwa(42 of56)
Open Image Modal
(credit:TOLGA AKMEN via Getty Images)
James Bay(43 of56)
Open Image Modal
(credit:Ian West - PA Images via Getty Images)
Montana Brown(44 of56)
Open Image Modal
(credit:Jeff Spicer via Getty Images)
Bros(45 of56)
Open Image Modal
(credit:David Fisher/REX/Shutterstock)
Sigala(46 of56)
Open Image Modal
Nominated for British Single (credit:Ian West - PA Images via Getty Images)
Lewis Capaldi(47 of56)
Open Image Modal
(credit:David M. Benett via Getty Images)
First Aid Kit(48 of56)
Open Image Modal
Nominated for International Group (credit:David Fisher/REX/Shutterstock)
Matthew Morrison and Renee Puente(49 of56)
Open Image Modal
(credit:David M. Benett via Getty Images)
Marvin Humes(50 of56)
Open Image Modal
(credit:Jeff Spicer via Getty Images)
Kelly Brook(51 of56)
Open Image Modal
(credit:David Fisher/REX/Shutterstock)
Todrick Hall(52 of56)
Open Image Modal
(credit:Matt Baron/Rex/Shutterstock)
British artist Daniel Lismore(53 of56)
Open Image Modal
(credit:David Fisher/Rex/Shutterstock)
(54 of56)
Open Image Modal
Grace Carter (credit:Matt Baron/REX/Shutterstock)
Steve Aoki(55 of56)
Open Image Modal
(credit:Jeff Spicer via Getty Images)
Laura Jackson(56 of56)
Open Image Modal
(credit:Mike Marsland via Getty Images)